Bred to Build - our family and company LIVE this.

"Tailor-made in DALLAS, TEXAS to go anywhere and DO ANYTHING."


The Industry is Talking

"I stand firmly behind our QUALITY."

We stand behind our work - 100%, check your contract. Every build gets the same treatment - thousands of hours of craftsmanship at our shop produce some of the most unique, and high-quality trucks in the world. Our family has generations of hot-rod, and classic restoration experience. You can guarantee that you'll cherish your Black Dog for decades to come.

Backed by the Black Dog.

Years spent testing components means only the best goes into your Cruiser. Toyota produced amazing vehicles, but their technology is now half a century old. We've reingineered these trucks and brought them into the 21st century to bring you quality without compromise.

Colombian coffee brought you TEXAS trucks.

"I grew up watching American manufacturing slowly and painfully die. In my family you’re either a carpenter, engineer, or a mechanic. Pay cuts, downsizing, the death of the American Blue Collar worker was like slowly peeling a band aid.  

College was the way out.  

I graduated, $30,000 in debt, with no real idea of what I wanted except to “work for myself”. I hated coffee, but started a coffee company in Los Angeles, because it was “entrepreneurial” and sure as hell beat a slow and painful Blue Collar death.  

It was the safe choice...  

I grew up working with my hands. I loved carpentry, I loved my families restoration shop, I loved building things, but I knew I could never make a living that way.  

US manufacturing was dead.  

My coffee company was the “Safe” choice. My hunt for the best coffee brought me to Nicaragua & Colombia, where I fell in love with the Toyota Land Cruiser.  

I came to love the country and lived there, finding Land Cruisers, restoring them, and importing them to the U.S. I obsessed over every detail, and it took years to get everything right.  

After years of doing business there, I grew homesick. I did what my childhood warned me against, and brought our manufacturing back to the US.  

Labor costs KILLED me.  

I knew they would when the average Colombian technician was only making $1-3 per hour vs. 30X that in the United States. A small garage was all the overhead I could afford, but it felt great. I felt proud to be building something in the United States, in Dallas, Texas, where I was born and raised.  

We now work out of a 15,000 sq ft shop in Dallas and are doing quite well.  

Although 95% of our competitors build in South America for 30X less, I wouldn’t have it any other way. I’m proud to build some of the most unique, and high quality trucks in the world. "

-Austin Peterson - Founder

Born to DIRT.

Our builds are inspired by the Land Cruiser's heritage, and updated for modern highways, off-roading, and high-performance. 

"Thank you Austin, the truck looks amazing. I have already had many compliments. My mechanic said it is the nicest Land Cruiser he has seen - Jose"

BATTLE TESTED - 100% Quality Guarantee.

Black Dog builds are the industry standard for quality and truly without compromise. That is the promise we make to our customers, and it's a promise that we back with the industries only 100% Quality Guarantee.  

"With us you get full access, right from the source. We limit our builds to make sure this is a pleasant experience for you. I personally guarantee our work; let's figure out what your perfect truck really looks like." - Austin Peterson - Founder

"QUALITY isn't mass produced - LIMITED to 20 annually."

Don't miss out - You won't find another FJ40 of this CALIBER. Limited to 20 annually. They sell FAST.

Starting at 150,000 - one year service agreement included.